Nice Job Huggies. NOT.

There’s a Huggies ad campaign currently running with the tag line “enjoy the ride”. They want new parents to sign up for their rewards program (I’m guessing it’s just like the Pampers rewards I signed up for – buy a zillion and one diapers, get a $5 gift certificate for photo prints). In magazines the ads are pictures of hassled parents trying to juggle strollers and cell phones or trying to change diapers in the dark or something. There’s also a tv spot featuring what I’m sure is some casting director’s ideal version of a “hip, urban” mom – African-American, obvious tattoos, NYC-style apartment – trying to potty train her daughter. I’m sure the disposable diaper companies are losing this kind of parent in droves due to the popularity of the new cloth diapers and this campaign is an attempt to regain that market share. Be hip, use Huggies!

But if I was in charge, I’d fire that advertising agency immediately. One of the ads on tv has a “funny” disclaimer at the end. I’m sorry I can’t find the video online but considering they play it a hundred times a day I hope you’ve already seen it. The disclaimer says something like “To be eligible for Huggies rewards you must go through nine months of morning sickness and people touching your belly. Then you must be rushed to the hospital where you will experience…a miracle!”

Really Huggies? Really? Only people who have given birth need diapers? How about the thousands of families who come together through adoption. I’m sorry, parents who opened their hearts to a baby that isn’t biologically related to them, you can’t participate. Hope you got one that was already potty trained! And I sure hope you didn’t use a surrogate since your “miracle” will be happening to someone else. No rewards for you! Just to be safe, you better watch out for those step-kids too. Can’t let them go thinking they’re the same as REAL children!

There are many, many ways to become a family Huggies, and your insistence that one go through pregnancy to be a parent is ridiculous. If I didn’t already hate your diapers I’d be switching brands.

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No Responses to “Nice Job Huggies. NOT.”

  1. SarahMC says:

    Good point. I was most offended by the claim that you MUST put up with people touching your belly. Aw hell no. The disclaimer is wrong in so many ways.

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